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About The Program Do you always prepare an executive summary as part of your proposal? Is it a carefully-crafted document with its own "special" purpose? Or simply a "cut and paste" version of your basic proposal? Who writes it? When do you start? In this video, Mr. Robert Anderson answers these and numerous other questions about a document that is one of the key components of any winning proposal. Mr. Anderson shows why an executive summary is multi-faceted and must follow a unique set of rules - rules much beyond those given in any Request For Proposal.
In this video, Mr. Anderson shows you how to use each one of these rules to create a readable, logical and persuasive executive summary: created to boost your proposal-winning impulse. You understand that an executive summary, if done properly, is much more than its name implies - a vehicle to truly influence every proposal evaluator and every proposal decision maker. You learn why an executive summary - though typically unscored itself - is key to achieving a high evaluation score.
Highlights
- How executive summaries influence proposal evaluation
- Playing your "trump" cards
- Organizing the content - a totally complete model outline
- Executive summary examples and graphics
About The Presenter Robert Anderson is a world-wide recognized technical marketing and proposal expert. He was Vice President of Operations and a Senior Proposal Consultant for H. Silver and Associates. From more than twenty years of new-business development, he knows and understands every aspect of proposal preparation. Over his career, he has consulted on or managed hundreds of winning proposals for a broad spectrum of companies.
Previously a Program Manager at Rockwell International, Mr. Anderson has broad credentials and experience - technically, in marketing, and in management. He understands all aspects of a proposed program - and uses his skills to build superb executive summaries that cover all the necessary "bases."
Commendations "Bob is thoroughly versed in his topic, communicates his own enthusiasm, and makes the material entertaining as well as informative." - Theresa Comeaux, Blue Cross
"Bob does an outstanding job. He's able to relate his own experience and knowledge of large and small companies." - Mac McPeak, Questech
"Very clear. Excellent delivery. Good examples from consulting experience." - L. M. Schetky, Memory Technologies
"Excellent! Bob obviously knows and enjoys his field of expertise, and his enthusiasm spreads quickly." - Mark Entwistle, Electric Boat Corp.
Support Material Our courseware includes copies of Mr. Anderson's charts plus reference materials.
Length: 60 Minutes
Price: $595 / £360
Available Languages: English, Spanish
For Information Call: (310) 563-1240 or email: videos@hsilver.com
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