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About The Program Why do many companies fail to live up to the goals of their strategic planning? In many cases, it is because they focus all of their energies on the long-term, and neglect their real short-term targets - the new business they must capture today to be prosperous tomorrow. Capture planning is a powerful and essential technique for focusing your company's efforts.
In this video, Dr. David Jones shows you the intricacies of capture planning - your blueprint for winning! He explains the key planning elements that provide the background and rationale for bidding. He then details the elements that form the basis of your plan of attack - the strategic, tactical, and risk elements.
To illustrate the key aspects of capture planning, Dr. Jones presents three clever, true-to-life case studies. You see how three different companies, in three different situations, with three very different customers, approached winning a new business target. Dr. Jones uncovers the critical issues and uses his broad experience to explain what went wrong and what went right - and why. In this video, Dr. Jones leaves you with the capture planning tools and techniques you need to win more often and spend less time and money doing it!
Highlights
- The plan of attack: strategy and tactics
- The ten-part capture plan outline
- Balancing risks and opportunities
- Capture planning to any market segment
About The Presenter Dr. Jones is a new-business development specialist who has successfully "transitioned" from the U.S. aerospace market to international commercial markets. He truly understands how to win in every market - transportation services, regulatory
Besides his professional experience in several branches of Lockheed Martin Corporation, as Vice President of Marketing Communications, Director of Program Development, and Manager of Acquisitions, Dr. Jones has a Ph.D in Communications, an MBA in Business Communications, and a B.S. in Industrial Management.
Commendations "Excellent presentation of a discipline that is sorely needed in our business. Dr. Jones made previously complex subjects easy to understand and implement." - Cornell Jacques, Lockheed Martin
"Outstanding presenter with a solid grasp of new business development skills." - Charles Stiles, Loral
"Commanding presentation. Immediately useful. Dave's ideas made the very first procurement we used them on a huge success." - Ed Gund, Lockheed Martin
"Some of the best ideas I've seen on developing new business. Dr. Jones has a clear and straight forward presentation style that makes his ideas easy to comprehend and implement. Excellent!" - Charles King, SynComm
Support Material Our courseware includes copies of Dr. Jones' charts, the complete case study examples, and other reference material.
Length: 60 Minutes
Price: $595 / £360
Available Languages: English, Spanish
For Information Call: (310) 563-1240 or email: videos@hsilver.com
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